ICON/BANNER/LOGO

Now that you have a palette - you need to translate it into content. The best place to start is a single iconic image that you can use for an ad, a launch, or a homepage banner. This is the place where I would recommend calling in a professional photographer or designer (let’s chat!) but at the bare minimum, your brand needs an icon.

Let’s look at mine as an example.

Using my words, “cinematic, organic, and ethereal” and the palette below, I designed a photoshoot for my banner image.

This is the image I designed

And finally… Let’s add

TONE OF VOICE

Layering a staple font, a harmonious brand name, and a “heading” for your brand puts the final touch on your startup package. For me, this meant an elegant, but gently whimsical font, a movie poster -esque design, and my brand slogan, “Photography & Design for Artists and Adventurers”

Okay friend…

You’ve done a ton work to launch your rebrand. But I want to offer you one more bit of support.

I want to offer you a free platform appraisal. No strings attached. Just give me your email and the link to your website or social media platform and I will provide a completely free appraisal of your platform with my recommendations for next steps. Of course if you want to work with me further we can! But this appraisal is free to you no strings attached. After our mini-consultation you can go your own way with your new brand map in hand, or ask about next steps!